The new logo, launched this week, has divided marketers right down the middle. Some love, some hate.
When you compare it to the old logo, it’s hard not to see it as an improvement.
For me, it’s smart, slick and professional. It’s also recognisable as the Premier League logo. They’ve, in my view, taken an outdated logo and brought it into the modern era.
I’m oh so impressed by the new lion figurehead. But then I do love a good lion.