Taylor Swift isn’t about to drop the mic on this one – not anytime soon, anyway.
She has dropped a sensational song in “Look what you made me do”. The video dropped this morning and I’ve resigned myself to the fact that my Bank Holiday Monday is over – I’ve cancelled all plans and my day is going to be the video on loop.
“I’m sorry, the old Taylor can’t come to the phone right now. Why? Oh, ’cause she’s dead.”
There are plenty of rumours about who the song is aimed at- I mean, you can’t have a song for the sake of a song these days. It’s got to be about someone or something – whether it’s an ex, an enemy (or frenemy) or taking aim at another artist.
It’s clear that Taylor Swift is taking no prisoners; she’s ditching the good girl look. Good girl has gone bad.
The part of the video where “new Taylor” is on top of a mountain of old Taylor’s is pretty powerful – she’s saying goodbye to those naive, innocent, versions of herself and declaring that there’s a new Taylor in town, willing to do whatever it takes to get where she wants to get.
It’s a powerful campaign so far; she’s captured the mood perfectly. I’m not convinced by her social media radio silence in the run-up, though. It didn’t do it for me.